The day customers love, reimagined
Instead of the confetti-laden “summer parade of epic deals” from years prior, Prime Day took place in October 2020, kicking off the holiday shopping season. This marked a huge change for the Prime Day brand, but our purpose remained same: delight customers with deals so they can spend more time taking care of everything — and everyone — they love.
More. Bigger. Faster.
Let’s talk about scale. I led the core Prime Day Creative team to centrally produced over 5,000 graphics and worked with tech to build a graphic automation system that enabled global marketing leads to generate the required 20,000+ graphics for their local Prime Day pages. We automated 73% of all graphics for the event and saved approximately 1,500 hours of design time across 20 countries and 12 languages.
Credits
Creative Director: Christopher See
Onsite Creative Lead: Ryan Schmidt
Project Management Lead: Cathy Synowiec
Project Managers: Jake Pasdach, Arielle Coffin
Art Directors: Eric Liu, Cory Lasser
Designers: Vivion Hyon, Leslie Kam, Karl Lefevre
Copywriters: Randy Walker, Les Hilliard
Automation Tech Team: Alex Todirica, Alexandru Schiopu, Gabi Aparaschivei